Car launches usually trip over controversy by mistake. The Luce? They aimed for it. Jony Ive, the iPhone wizard who helped shape LoveFrom, knew back in February that this all-electric four-door was going to upset the applecart. He just didn’t know how much.
People actually liked the inside, at first. LoveFrom tossed the frustrating touch-glass panels common in recent Ferraris and went back to buttons. Physical ones. Clicky switches. It felt right. They nailed the cabin. The exterior is another story.
Even Luca di Montezemolo isn’t having it. The guy ran Ferrari from 1991 to about 2014. He built the mythos. He thinks they’re killing the brand’s soul with this one.
“I’m risking the destruction of a legend… I hope they at least remove thePrancing Horse from that car.”
He told Askanews he’d rather bite his tongue than say exactly how bad it looks. But he couldn’t hold back entirely. His parting shot? A Chinese company probably wouldn’t even bother cloning it. Usually, if you put the badge on it, someone in Asia will reverse-engineer it within months. The Purosangue inspired Xiaomi’s YU7 SUV pretty quickly, everyone noticed that. This one? It’s just too hideous to copy.
Is it possible to be too ugly for theft? Seems so.
The backlash isn’t limited to ex-bosses. Matteo Salvini, Italy’s transport minister, had to weigh in on X. He called it out for looking like nothing resembling a Ferrari. Questioned the “innovation.” Wrote a little poem about what Enzo might say. Probably silence.
