Singer Vehicle Design is a name synonymous with automotive perfection. Known for their ultra-exclusive “restomod” Porsche 911s, the firm’s creations are legendary—not just for their craftsmanship, but for their scarcity. With order books filled years in advance and models like the DLS commanding prices upwards of $3 million on the secondary market, owning a Singer is a feat reserved for the world’s most elite collectors.
However, for those who admire the brand’s aesthetic but lack the budget for a supercar, there is a more accessible—though still highly premium—entry point into the Singer universe.
The Watchmaker Behind the Cars
While many recognize the brand for its wheels, few realize that Singer’s founder, Rob Dickinson, has extended the company’s philosophy into the realm of horology. Through his Geneva-based brand, Singer Reimagined, Dickinson applies the same meticulous attention to detail found in his cars to the world of high-end watchmaking.
The latest release from this Swiss-based atelier is the DualTrack, a sophisticated chronograph designed for those who navigate multiple time zones.
Engineering the DualTrack
The DualTrack is a study in functional elegance. Rather than relying on cluttered dials, the watch utilizes a unique mechanical solution to track time across the globe:
- The Mechanism: A continuous 24-hour disc orbits the dial, allowing the wearer to track a second time zone seamlessly.
- Design Aesthetics: The timepiece features a 43 mm stainless steel case paired with a “velvet black” dial and a central golden accent.
- Customization: The anodized and sandblasted aluminum second-time-zone disc is available in two distinct colors: Meridian Green and Horizon Red.
Unlike many “automotive-themed” watches that can feel heavy-handed or overly busy, the DualTrack mirrors the design language of Singer’s cars. It prioritizes subtlety and understated luxury, proving that high performance does not require gaudy ornamentation.
Precision Under the Surface
The true complexity of the DualTrack is hidden from view. While the face remains clean and legible, the movement visible through the case back reveals a highly engineered powerhouse.
The watch utilizes a four-barrel design, a sophisticated choice that serves a specific technical purpose: it helps maintain a consistent “amplitude” (the swing of the balance wheel). In practical terms, this means the watch provides more stable and accurate timekeeping even as the power reserve winds down. This engineering choice contributes to a substantial six-day power reserve, ensuring the watch remains reliable through a long week of use.
Why This Matters
The launch of the DualTrack represents a broader trend in the luxury market: the expansion of lifestyle ecosystems. High-end brands are no longer just selling a single product; they are selling a cohesive design philosophy that can be worn on the wrist just as easily as it can be driven on the road. For Singer, this move bridges the gap between the unattainable world of $3 million supercars and the discerning collector of fine mechanical instruments.
The DualTrack brings the precision and restrained elegance of Singer’s automotive masterpieces to the world of high-end horology, offering a sophisticated way to track time across borders.
