Toyota Australia has recently adjusted pricing for its popular LandCruiser 300 Series and Prado models, with increases of up to $1000. The move reflects broader economic pressures impacting automotive manufacturers, though Toyota differs from Ford by not explicitly citing new vehicle efficiency standards as the primary driver.
Price Adjustments and Model Ranges
The updated pricing now places the Prado GX at $73,200 before on-road costs, while the LandCruiser 300 Series begins at $99,340. Notably, these changes do not affect the LandCruiser 70 Series, which is currently paused for sales in GXL wagon trim due to upcoming Euro 6 emissions updates scheduled for September 2025.
Market Context and Competition
These price hikes occur within a shifting SUV market. In 2025, the Prado narrowly lost ground to the Ford Everest (26,106 vs. 26,161 deliveries). The Large SUV segment itself grew by 11%, while the Upper Large SUV segment (including LandCruiser 300 and Nissan Patrol) shrank by 21.6%. Despite this contraction, the LandCruiser 300 Series still dominates its segment, holding 63.9% market share—nearly double that of the Nissan Patrol.
Supply Constraints and Future Models
Toyota acknowledges that demand currently exceeds its supply capabilities for the LandCruiser. This constraint is partially why the company is raising prices, citing increased costs and inflation. Looking ahead, competition is expected to intensify in 2026 with the arrival of new off-road models like the Denza B8 and the next-generation Nissan Patrol (Y63).
Hybrid Availability and Sales Performance
A hybrid version of the LandCruiser is coming, with pricing expected to exceed the current top-tier GR Sport model ($147,160). Toyota’s broader sales performance remains strong: The company outsold Ford F-150 in Australia in 2025 and retained its position as the world’s best-selling automaker, with 239,863 deliveries locally—just shy of its previous record.
The price increases signal Toyota’s response to ongoing economic realities, while the company remains a dominant force in the Australian and global automotive markets.
