Tesla has achieved an unprecedented milestone in Norway, selling more vehicles in the first eleven months of 2025 than any automaker has ever managed in a full year in the country’s history. The US electric vehicle (EV) giant moved 28,606 cars between January and November, surpassing Volkswagen’s previous record of 26,575 set in 2016. This surge in sales comes as Tesla faces declining demand in key markets like the United States, Europe, and China.
Norway’s EV Dominance
Norway’s aggressive push for electric vehicle adoption has created a unique environment where EVs dominate the market. In November alone, 6,215 new Teslas were registered, nearly tripling last year’s figures. This rush to purchase was fueled by an impending EV tax hike set to take effect in January 2026. Norway’s initial exemption of all EVs from taxes, followed by a cap, helped drive early adoption. However, the lowering of this cap will soon include Tesla’s popular Model 3 and Y vehicles, prompting current buyers to act.
The Model Y’s Resurgence
Tesla’s Model Y remains Norway’s most popular crossover, despite a brief dip in sales earlier this year. The arrival of the updated Model Y in the second quarter triggered a strong rebound, solidifying its position as a market leader. Despite skepticism toward Tesla CEO Elon Musk, Norwegian consumers continue to embrace electric power.
A Nation Going All-Electric
Norway is on track to end new combustion engine vehicle sales entirely by 2025. In November, an astonishing 98.3% of all new cars sold were fully electric. While Volkswagen and Kia have also seen significant growth in EV sales (49% and 153% year-to-date, respectively), neither comes close to Tesla’s dominant market share.
Contrasting Global Trends
Tesla’s success in Norway stands in sharp contrast to its global performance. Worldwide deliveries are projected to fall by 7% this year, with US sales dropping 24% in October after a brief increase in September due to expiring federal tax credits. The Norwegian market demonstrates a unique case where Tesla’s brand and EV technology continue to thrive, even as the company grapples with broader economic challenges and shifting consumer preferences elsewhere.
Norway’s success with EVs proves that strong government incentives and consumer demand can drive rapid adoption, but it doesn’t necessarily translate to global dominance. The company’s performance elsewhere suggests a more complex picture of slowing growth and evolving market dynamics.
