A remarkably original 1957 Mercedes-Benz 300SL is set to be auctioned by Artcurial in Paris, representing a significant opportunity for collectors. The vehicle stands out not just for its iconic status, but for its unrestored condition and a compelling ownership history tied to an unusual figure: Claude Foussier, the man who introduced Coca-Cola to Europe.
The Rise of Preservation Class Vehicles
The collector car world has seen a surge in demand for so-called “Preservation Class” vehicles – cars left largely untouched, retaining their original patina and imperfections. This trend reflects a growing appreciation for authenticity, a rejection of over-restoration, and a desire to own a piece of automotive history exactly as it existed. The 2024 Pebble Beach Concours d’Elegance winner, a 1934 Bugatti Type 59 Sports, set the stage for this shift by winning in completely original condition.
A Unique History: From Coca-Cola to Racing
Foussier, a Parisian businessman and Olympic-level clay-pigeon shooter, ordered his 300SL directly from the Royal-Elysées garage. His specifications were far from standard. The car was built with a high-performance NSL engine upgrade, pushing its output to 240 horsepower instead of the usual 215. He also opted for rare centerlock Rudge wheels and sport-tuned suspension, effectively creating a pre-AMG performance variant. Foussier’s history is key because it explains why this 300SL diverges so dramatically from the typical example.
Decades of Untouched Condition
The vehicle passed through only a few hands over the decades. In 1961, it was sold to another Parisian businessman, John Piger, who kept it for over 50 years. The car remained functional into the 1990s, though its later years saw minimal use. In 2014, it was acquired by the current owner, who did not even wash it before the auction. Remarkably, the owner lives at the same address as Foussier once did, bringing the car full circle.
Significance for Collectors
The auction represents more than just a sale of a rare vehicle. It’s an opportunity to own a piece of automotive history that embodies a specific era and personality. Preservation Class vehicles like this one are guaranteed entries to top-tier concours events, including Pebble Beach, where original condition is now prized above perfection. The price will undoubtedly be high, but for serious collectors, it is an investment in a unique and increasingly valuable asset.
This 300SL offers a rare glimpse into the past, preserved in its original form. The story behind it – from its unique owner to its decades-long untouched state – makes it a standout piece in the world of classic cars.
