Ram is set to unleash a new 1500 TRX on January 1, 2026, signaling a dramatic return to the iconic supercharged V8 engine that enthusiasts thought was gone for good. The move comes after a period of internal shifts and customer feedback that forced the brand to reverse course on its earlier decision to phase out the Hemi V8.
From Discontinuation to Rebirth
Just two years ago, Ram eliminated the Hemi V8 from its 1500 lineup, replacing it with the 3.0-liter twin-turbo Hurricane straight-six. This decision, reportedly driven by former CEO Carlos Tavares, was met with backlash from both dealers and loyal customers, who viewed the V8 as a defining characteristic of the Ram brand. The move was part of a wider strategy to increase fuel efficiency, but it alienated a significant portion of the fanbase.
Following Tavares’ departure in late 2024 and the reinstatement of Tim Kuniskis as Ram CEO, the company quickly acknowledged the error. “Everyone makes mistakes, but how you handle them defines you,” Kuniskis stated in June 2025. “Ram screwed up when we dropped the Hemi – we own it and we fixed it.”
The Power of Customer Demand
The reversal wasn’t simply about admitting a mistake; it was about responding to overwhelming customer demand. The TRX, known for its 6.2-liter Hellcat supercharged V8 producing 531kW (706 hp) and 881Nm of torque, had become a symbol of raw power and off-road capability. While the RHO model attempted to fill the void with the Hurricane engine, it failed to satisfy those who craved the visceral experience of the V8.
The teaser released last week – featuring desert sand and the roar of a supercharged engine – confirms that Ram is listening. The tagline, “Power will be reborn,” underscores the brand’s commitment to delivering what customers want.
What This Means for the Future
The return of the TRX with a V8 engine isn’t just about one truck; it’s about a broader shift in strategy. Ram is now prioritizing choice, offering both six-cylinder and V8 options in North American showrooms. However, Australian buyers shouldn’t expect the same treatment anytime soon. The local distributor has confirmed that V8 models won’t be returning to our shores for now.
This decision highlights a divergence in market strategy, with Ram catering to the preferences of North American consumers while maintaining a different approach for other regions. The revival of the TRX is a clear signal: Ram is willing to adapt to customer demands, even if it means reversing course on previously set plans.
The arrival of the new TRX on January 1, 2026, will be a defining moment for the brand, proving that sometimes, the loudest voices—those of the enthusiasts—are the ones that matter most.
