The new Ram Dakota, set to launch in Latin America, is a surprising blend of heritage and international manufacturing. While bearing a classic American nameplate, this mid-size ute isn’t a product of US engineering – it’s a rebadged Chinese model from Changan Automotive, built in Argentina. This move marks a shift in Ram’s strategy, leveraging global partnerships to expand its pickup lineup.
A Familiar Name, A New Origin
The Dakota name last appeared on a US-market mid-size truck discontinued in 2011. Now, it’s been revived for a Latin American model, but with a twist. Unlike the larger Ram 1500 series or the Brazilian-built Rampage, the Dakota is based on the F70 platform from Chinese automaker Changan. The rebadging is a cost-effective way for Ram to enter the competitive mid-size truck segment in markets like Argentina and Brazil.
Specs and Features
The Dakota will be equipped with a 2.2-liter turbocharged diesel engine, producing 149kW (approximately 200 hp) and 450Nm of torque. This powertrain will be paired with an eight-speed automatic transmission and a four-wheel-drive system. Key features include:
- Towing Capacity: 3,500kg (7,716 lbs)
- Payload: Up to 1,020kg (2,248 lbs)
- Safety Tech: Autonomous emergency braking, blind-spot monitoring, lane-keep assist
- Interior: 12.3-inch touchscreen infotainment, digital instrument cluster, leather upholstery on higher trims
The Dakota will also offer a surround-view camera system with a unique “transparent chassis” mode, enhancing off-road visibility.
Market Strategy and Australian Prospects
The Ram Dakota will initially launch in Argentina in December 2025, followed by Brazil in 2026. However, it won’t be sold in Australia, at least for now. Ram Trucks Australia is focused on securing the next-generation US-developed pickup, scheduled for production in 2028. The Dakota’s existence raises questions about whether Ram might reconsider its Australian market strategy, given the ute’s capabilities and the growing demand for mid-size pickups.
Why This Matters
The Dakota’s origins highlight a growing trend: automakers relying on global partnerships to accelerate product development and reduce costs. By leveraging existing platforms from manufacturers like Changan, Ram can quickly enter new markets without massive upfront investment. This approach is particularly relevant as the automotive industry shifts towards electrification and shared vehicle architectures.
The Dakota’s launch demonstrates that traditional brands are increasingly open to sourcing components and even entire vehicles from non-traditional automotive hubs like China. This could reshape the industry landscape, with more cross-border collaborations becoming commonplace. The Dakota is a prime example of how globalization is blurring the lines between “American,” “Chinese,” and “Latin American” vehicles.
