Porsche has emerged as the leader in vehicle resale value in China for 2025, retaining 67.34% of its original price after three years—according to a joint report by the China Automobile Dealers Association (CADA) and Beijing Jingzhengu Information Technology. Conversely, Infiniti recorded the lowest resale value at just 37.69%, highlighting a significant disparity in brand performance within the Chinese automotive market.
Brand Performance Across Categories
The report, which benchmarks resale values across Chinese, joint-venture, and international brands (German, Japanese, Korean, and American), reveals clear patterns in consumer preference and market perception. German luxury brands consistently outperform competitors due to their established prestige and perceived higher quality—Mercedes-Benz secured third place overall. Lexus leads among Japanese brands with a 60.22% three-year resale value, making it the only other brand exceeding the 60% threshold alongside Porsche.
Domestic Brands Show Promise, but Challenges Remain
Chinese manufacturers are gaining ground, with GAC Trumpchi topping the domestic rankings at 56.82%, followed closely by Great Wall Motor’s Tank brand (56.32%). However, some domestic brands struggle with resale value; Neta, for instance, posted a 40.14% rate, partially linked to financial instability within its parent company. This underscores the importance of financial health and consistent brand performance in maintaining strong resale values.
Joint Ventures Maintain Stability
Joint-venture automakers demonstrate more stable performance, with all brands maintaining a resale value above 50%. This stability suggests that established partnerships and well-developed after-sales networks contribute to higher long-term value retention.
Porsche’s Expansion and Cost-Cutting Measures
Despite its strong resale performance, Porsche faces headwinds in the Chinese market, delivering 41,938 vehicles in 2025. The automaker plans to reduce costs by closing 30% of its dealerships in China to focus on research and development investments—a move that could impact future sales but is intended to secure long-term competitiveness.
Infiniti’s Struggles
Infiniti’s poor resale value is attributed to disruptions in manufacturing and after-sales service within China. This highlights the critical role of consistent operational support in maintaining consumer confidence and driving resale value.
The rankings reveal that brand reputation, financial stability, and after-sales support are key drivers of vehicle resale value in China, suggesting that automakers must prioritize these areas to secure long-term market success.
