Bentley appears set to name its upcoming electric SUV ‘Barnato,’ a move that pays tribute to Woolf Barnato, a pivotal figure in the brand’s early history. The trademark filing suggests the luxury automaker is solidifying plans for its new model, which has faced delays but remains on track for a 2026 release.
A Nod to the “Bentley Boys”
Woolf Barnato was more than just a name: he was a driving force behind Bentley’s racing success in the 1920s and 30s. As managing director and a three-time Le Mans winner, Barnato embodied the spirit of speed and luxury that defines the brand. Naming the new SUV after him is a clear link to Bentley’s heritage.
Positioning and Specs
The ‘Barnato’ will slot below the popular Bentayga, offering a smaller, fully electric alternative. This move is strategic: the Bentayga accounts for over 40% of Bentley’s sales, so a lower-priced, electric variant could broaden the brand’s appeal. The vehicle will utilize the Volkswagen Group’s PPE EV platform, shared with models like the Audi Q6 e-tron and Porsche Macan Electric.
Trademark Confirmation and Future Outlook
The trademark application filed with the United States Patent and Trademark Office in August 2025 confirms Bentley’s intentions. While not a guarantee, it strongly suggests ‘Barnato’ is the frontrunner for the SUV’s name. The automaker teased the model in 2024, showcasing a silhouette that closely resembles a smaller Bentayga.
Bentley’s choice of ‘Barnato’ reinforces its commitment to both innovation and tradition, signaling a new era of electric luxury while honoring its racing roots.
The ‘Barnato’ will be Bentley’s first all-electric vehicle, marking a significant shift for the brand. While details on powertrain specifics remain under wraps, the vehicle’s launch in 2026 will be a key moment for Bentley as it navigates the transition to electric mobility.
