Mercedes-Benz is gearing up for an aggressive product rollout, with plans to launch seven new models within the next three months alone. This is part of a broader strategy to introduce 16 vehicles by the end of 2024, followed by nearly as many in 2027. The push includes both internal combustion engine (ICE) and electric vehicles (EVs), with a notable renewed emphasis on traditional powertrains.
Combustion Engines Remain Central
Despite the industry’s shift towards EVs, Mercedes-Benz is doubling down on ICE models. The company is preparing a new entry-level vehicle set to replace the A-Class in 2027, though it will not be a hatchback but a unique blend of minivan and SUV. Furthermore, performance variants like the C53 and GLC 53 with six-cylinder engines are already in development, indicating a strategy to win back customers who may have been hesitant to switch to full electric.
Electric Vehicles: Facelifts and New Entrants
The EV lineup isn’t being neglected, but changes are coming. Facelifts for the EQS and EQS SUV are expected this year, while the EQE and EQE SUV are slated for retirement. Mercedes is also working on an AMG electric super sedan to replace the GT 4-Door Coupe and a dedicated AMG electric SUV. Notably, the company is moving away from the divisive, ultra-streamlined design language of earlier EQ models, opting for a more conventional look.
High-End Models to Receive Updates
Luxury segments will also see attention. The Maybach S-Class facelift is imminent following the launch of the standard S-Class refresh. The GLS SUV is also due for an update, with a Maybach version expected to follow closely behind. Additionally, the G-Class Cabriolet or another AMG model powered by a V8 engine could make an appearance.
Core Models: Refreshed and Electrified
The C-Class sedan and wagon are slated for mid-cycle facelifts, while the GLC and GLC Coupe will receive updates aligning them with the fully electric GLC. Most significantly, the first fully electric C-Class is planned for 2026. The next-generation GLA, both ICE and electric variants, will also break cover later this year.
Why this matters: Mercedes-Benz is recalibrating after potentially overestimating the speed of EV adoption. This move to bolster ICE offerings signals a strategic shift to cater to a broader consumer base that may not be ready for a full transition to electric. The unified styling approach—moving away from the polarizing design of the EQ series—is a direct response to criticism and aims to appeal to wider market preferences.
The company’s aggressive product blitz suggests confidence in its ability to remain competitive, especially as rivals like BMW continue to expand their own lineups. The mix of ICE, hybrid, and EV models ensures Mercedes-Benz can adapt to changing regulations and consumer demands while retaining its position as a luxury automotive leader.
