Mazda has begun road-testing prototypes of its first electric vehicle built on a dedicated EV platform, slated for release in 2027. The vehicle, currently under development, appears to be positioned as an electric counterpart to the popular CX-5 crossover, signaling Mazda’s commitment to a fully electric future.
Catching Up in the EV Race
Mazda stands as one of the last major independent automakers to introduce a production EV not derived from existing combustion-engine platforms. Its initial foray into electrification, the MX-30 crossover, shared underpinnings with the CX-30. Subsequent models, including the 6e sedan and EZ-60 SUV, relied on platforms provided by its Chinese joint-venture partner, Changan.
This new, bespoke EV represents a significant shift for Mazda, backed by a $10 billion investment in electrification. The company recognizes the inevitable transition to pure-electric vehicles and is now fully committed to developing its own EV architectures for future generations.
The “Jinba Ittai” Philosophy Applied to EVs
According to Mazda’s Chief Technology Officer, Ryuichi Umeshita, the company’s new EV platform is already yielding promising results. He confirmed having driven a prototype, describing it as embodying Mazda’s core “jinba ittai ” philosophy – a concept that emphasizes harmony between driver and machine.
Umeshita acknowledged that Mazda is behind competitors in launching a dedicated EV platform but insists that the MX-30 project has equipped the company with experienced engineers capable of catching up.
Strategic Flexibility in Production Volume
Mazda remains flexible regarding the production volume of its first bespoke EV, aligning with market demands and regulatory pressures. If stricter emission regulations necessitate a higher EV mix, the company will prioritize mass production. Conversely, relaxed regulations may allow for a more limited, specialized release.
Testing Underway
Photographers have captured early prototypes undergoing road testing, providing the first glimpse of Mazda’s upcoming electric vehicle. The vehicle’s design suggests a familiar silhouette, likely intended to appeal to existing CX-5 customers.
The Path Forward
Mazda’s decision to invest in a dedicated EV platform signals its long-term commitment to electrification. The company’s unique approach, rooted in its jinba ittai philosophy, aims to deliver an electric vehicle that retains Mazda’s signature driving dynamics and driver engagement. The 2027 launch will mark a pivotal moment for the automaker as it navigates the evolving automotive landscape
