Hyundai is aggressively expanding its electrified vehicle offerings in Europe, planning to release five new models in the B- and C-segments over the next 18 months. The rollout begins in April with the Ioniq 3 hatchback, a direct competitor to established rivals like the Volkswagen ID 3, Renault Megane, and Peugeot e-308.
Ioniq 3: Bridging the Gap
The Ioniq 3, previewed by the striking Concept Three, will utilize Hyundai’s 400V E-GMP architecture – the same platform underpinning the Kia EV4. This shared foundation ensures compatibility in powertrains and battery options, with the largest configuration expected to deliver a maximum range of approximately 390 miles. Production is slated for late summer at Hyundai’s Izmit factory in Turkey, positioning the Ioniq 3 between the Inster supermini and the Ioniq 5 crossover, with an anticipated starting price around £35,000.
Despite its compact size – comparable to the i20 but with interior space akin to the i30 – the Ioniq 3 leverages its electric-native platform for enhanced cabin room. This addition will give Hyundai one of the most comprehensive EV lineups available, spanning from the city-focused Inster to the nine-seat Staria MPV.
Beyond the Ioniq 3: A Multi-Powertrain Strategy
The Ioniq 3 is just the first in a series of launches. Hyundai intends to introduce two more B- and C-segment EVs by mid-2027, potentially including an SUV-style variant mirroring Kia’s EV4/EV3 approach. Simultaneously, Hyundai is preparing a heavily updated i30 hatchback with hybrid options, alongside the next-generation Tucson SUV and a revamped Bayon crossover – both planned as hybrid-only vehicles.
This strategy reflects Hyundai’s recognition of fluctuating EV demand across Europe. CEO Xavier Martinet emphasized the need for a flexible, multi-powertrain approach to maintain market share, acknowledging that the pace of EV adoption varies significantly by region.
“Electrification is the word of the day, but which electrification, and at which speed? That’s the big question,” Martinet stated. “We’re betting on hybrids and EVs for the next few years.”
Hyundai’s broader ambition is to fully electrify its European lineup by year-end, balancing EV growth with continued hybrid offerings to cater to diverse consumer preferences and market conditions. This proactive approach ensures Hyundai remains competitive as Europe navigates the transition toward sustainable mobility.
