Toyota is actively developing a new rally car that strongly suggests the revival of the iconic Celica sports car, slated for release next year. Recent images captured in Portugal reveal a coupé undergoing rigorous testing, with plans for its debut in the 2027 World Rally Championship (WRC). This move aligns with the WRC’s updated 2027 regulations, which permit a wider variety of vehicle body styles, including coupés, opening the door for Toyota to field a more aggressive and distinctive competitor.
Celica’s Legacy and Toyota’s Intent
The Celica’s return isn’t a surprise. Toyota has openly signaled its intention to bring back the “three brothers” – the Supra, Celica, and MR2 – with the Supra already revived in 2019. Company chairman Akio Toyoda has made his desire for this revival clear, and the Celica’s history in the WRC (winning manufacturer titles in 1993 and 1994) makes it a natural fit for this rally-focused development.
Prototype Details and Design Cues
The prototype itself is heavily disguised with wide arches and aerodynamic enhancements, but key design elements are emerging. It appears the new Celica will feature a distinctive bubble-style roofline and sharp, fang-like headlights reminiscent of the FT-Se concept car. These visual cues suggest a modern interpretation of the Celica’s aggressive styling, blending its heritage with contemporary design trends.
WRC Regulations and Toyota’s Strategy
Toyota is currently the only manufacturer confirmed to be building an all-new car for the 2027 WRC formula. The current Rally1 car, the GR Yaris, will reach the end of its lifespan in 2026, necessitating a replacement. Toyota’s development aligns with the FIA’s new technical regulations, ensuring compliance while pushing the boundaries of performance and design.
“As a company and motorsport team, we are always working to develop ever-better cars and have started testing with our prototype car developed to the new regulations as laid out by the FIA for 2027.” — Toyota spokesperson.
The return of the Celica is a significant step for Toyota, signaling its commitment to both motorsport and reviving beloved performance models. With testing well underway and official confirmation from Toyota executives, the Celica’s comeback is more than just speculation; it’s a strategic move that reinforces the brand’s heritage and future ambitions in the automotive landscape.
